Made in New Zealand from the finest natural resources
To coincide with this new website, we’ve changed our name from Possum New Zealand to Wear New Zealand to reflect our diversified ranges derived from all natural leathers or fibres sourced from this wonderful country.
ONLY NZ$10 FOR NATIONAL & INTERNATIONAL FREIGHT!
ABOUT THE COMPANY: WEAR NEW ZEALAND
|We make everything here in New Zealand and as manufacturers of our own products, we sell direct to clients from all over the world.
And that is what sets Wear New Zealand apart. We hand craft most of our items in our CBD workroom and our designs are original and copyrighted. We are also just starting to work in conjuction with other New Zealand companies who make products that complement our own.
It’s a small, niche, New Zealand business, doing specialised things out of New Zealand’s finest natural materials and other specialty leathers.
Wear New Zealand has a solid infrastructure from which to grow and expand globally and that is quite exciting after thirteen years of developing the business.
To make an item of beauty and object of desire out of an ecological pest is an amazing exercise. Yes, we call our possum products "eco fur" as we believe that combining environmentalism with commercialism is the most successful way of controlling an imported pest that is damaging our forest and fauna, as well as our native birdlife.
Add to the mix other indigenous New Zealand raw materials such as spotty Friesian cow skin, bobbly babylamb and luxurious sheepskin and you have the Wear New Zealand mix and match combos that are lately infiltrating the product ranges.
From fashion to décor to footwear, we are proud to bring you integrated ranges of the highest quality products all made in New Zealand, by Wear New Zealand.
WEAR NEW ZEALAND’S EXCLUSIVITY OF DESIGN
Wear New Zealand’s designs are original and copyrighted. All production processes are undertaken in New Zealand. Wear New Zealand has an ongoing commitment to product development, and prides itself on its innovative approach. Every style is painstakingly formulated to ensure the highest standards of quality and fit. This has resulted in large expenditure of time and resources.
For this reason, Wear New Zealand has and will continue to pursue legal recourse on any individual/organisation deliberately plagiarising its designs or concepts.
WEAR NEW ZEALAND IN THE NEWS
The Wall Street Journal Online
The problem with eco-fur? It's still fur
The fur comes from the brushtail possum, a marsupial native to Australia that has become a forest-destroying invasive species in New Zealand. Fur marketers argue that buying furs made from the possums they kill actually benefits the environment.
The Independent Newspaper
Alien Invasion: How the Possum became public enemy no 1
They are protected in their native Australia. But despite their cute looks, these marsupial invaders have become such a menace to the environment in New Zealand that designers who use their fur are seen as national heroes, even by conservationists. Click here to read the full article.
The Times Online
Is it acceptable to buy Possum fur?
Considered a pest, there are 18 times as many possums as people in New Zealand. They threaten its native trees and wildlife by munching through vegetation. So much so that anything made from possum is dubbed eco-fur. “Buy a possum and save a forest” is the slogan of one [brand], Possum New Zealand.
WHO IS MS POSSUM?
Ms Possum - Designer/Director of Wear New Zealand - is a complex character. In fact, she wasn’t always known by this pseudonym.
So, how did it come about?
Many years ago, in suburban Auckland, Ms Possum’s beauty sleep was interrupted, by one of our furry friends, launching itself through an open window. The subsequent hissing and thrashing was matched only by Ms Possum’s hysteria – but it was during this pandemonium that an idea was born…
In the ensuing years, Ms Possum happily moved on to other areas of the fashion industry (haute couture, bridal and leatherwear) without giving much thought to the little marsupials.
However, that was all about to change.
A series of unfortunate roadside incidents led Ms Possum to believe that she was being persecuted, and that she would need a more proactive approach to handling the 70 million or so Possums in New Zealand. Thus the metamorphosis to Ms Possum began.
Over time it became obvious that the satisfaction derived from stretching and preparing the hides, was incredibly therapeutic. Her ‘Possum revenge syndrome’ has begun to abate – although sadly there is no known cure for this psychological condition.
We’d love to hear your Possum stories. If you write to Ms Possum, she’ll publish them online, and send you a possy pressie!