To coincide with this new website, we’ve changed our name from Possum New Zealand to Wear New Zealand to reflect our diversified ranges derived from all natural leathers or fibres sourced from this wonderful country.



We make everything here in New Zealand and as manufacturers of our own products, we sell direct to clients from all over the world.

And that is what sets Wear New Zealand apart. We hand craft our items and our designs are original and copyrighted.  

It’s a small, niche, New Zealand business, doing specialised things out of New Zealand’s finest natural materials and other specialty leathers.

Wear New Zealand ( formerly Possum New Zealand)  is now in its 20th year of operation.

To make an item of beauty and object of desire out of an ecological pest is an amazing exercise. Yes, we call our possum products "eco fur" as we believe that combining environmentalism with commercialism is the most successful way of controlling an imported pest that is damaging our forest and fauna, as well as our native birdlife.

Add to the mix other indigenous New Zealand raw materials such as spotty Friesian cow skin, bobbly babylamb and luxurious sheepskin and you have the Wear New Zealand mix and match combos that are lately infiltrating the product ranges.

From fashion to décor to footwear, we are proud to bring you integrated ranges of the highest quality products all made in New Zealand, by Wear New Zealand.


A recent addition to our range is 100% cotton Kiwiana products.



Wear New Zealand’s designs are original and copyrighted. All production processes are undertaken in New Zealand. Wear New Zealand has an ongoing commitment to product development, and prides itself on its innovative approach. Every style is painstakingly formulated to ensure the highest standards of quality and fit. This has resulted in large expenditure of time and resources.

For this reason, Wear New Zealand has and will continue to pursue legal recourse on any individual/organisation deliberately plagiarising its designs or concepts.


The Wall Street Journal Online

The problem with eco-fur? It's still fur
Report by Christina Binkley

The Independent Newspaper

The Times Online


Ms Possum - Designer/Director of Wear New Zealand - is a complex character. In fact, she wasn’t always known by this pseudonym.

So, how did it come about?

Many years ago, in suburban Auckland, Ms Possum’s beauty sleep was interrupted, by one of our furry friends, launching itself through an open window. The subsequent hissing and thrashing was matched only by Ms Possum’s hysteria – but it was during this pandemonium that an idea was born…

In the ensuing years, Ms Possum happily moved on to other areas of the fashion industry (haute couture, bridal and leatherwear) without giving much thought to the little marsupials.

However, that was all about to change.

A series of unfortunate roadside incidents led Ms Possum to believe that she was being persecuted, and that she would need a more proactive approach to handling the 70 million or so Possums in New Zealand. Thus the metamorphosis to Ms Possum began.

Over time it became obvious that the satisfaction derived from stretching and preparing the hides, was incredibly therapeutic. Her ‘Possum revenge syndrome’ has begun to abate – although sadly there is no known cure for this psychological condition.

We’d love to hear your Possum stories. If you write to Ms Possum, she’ll publish them online, and send you a possy pressie!


Wear New Zealand Designer Collection

We design and make from natural renewable resources. In a world of mass production, it is nice to know there is a company that still employs handcrafting in its manufacturing process to obtain the highest possible quality. Select from indigenous NZ eco fur, blended merino knitwear in jackets & sweaters, as well as a selection of luxurious fur throws, and much more. Choose from any of our brands below:


Luxurious possum fur throws & fashion from a NZ environmental pest. Rugs, Boots and more from spotty NZ Friesian cow skins. The finest NZ Babylamb garments, Mongolian lamb accessories and much more NZ made fashion from Alpaca fleece.


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