Possum New Zealand
It is called possum, o’possum, brushtail, paihamu or even Trichosurus Vulpecula. Discover how we’ve turned a disadvantage into an advantage in creating a demand for an ecological pest in the marketing of our Eco Fur products.
They were originally imported from Australia 150 years ago. But tampering with nature bought about an environmental disaster as they multiplied with no predators and now threaten New Zealand's forestry, native birds and flora.
Now, possum is viewed as one of the warmest and most luxurious fibres in existence and can only be ethically sourced from New Zealand.