Wear New Zealand designs from natural resources including a variety of leathers and fibres sourced from this wonderful country and beyond. All manufacturing is carried out in Auckland, New Zealand.

We sell direct to the end user so there are no middleman charges.

Ms Possum - Designer/Director of Wear New Zealand - is a complex character. In fact, she wasn’t always known by this pseudonym.

So, how did it come about?

Many years ago, in suburban Auckland, Ms Possum’s beauty sleep was interrupted, by one of our furry friends, launching itself through an open window. The subsequent hissing and thrashing was matched only by Ms Possum’s hysteria – but it was during this pandemonium that an idea was born…

In the ensuing years, Ms Possum happily moved on to other areas of the fashion industry (haute couture, bridal and leatherwear) without giving much thought to the little marsupials.

However, that was all about to change.

A series of unfortunate roadside incidents led Ms Possum to believe that she was being persecuted, and that she would need a more proactive approach to handling the 70 million or so Possums in New Zealand. Thus the metamorphosis to Ms Possum began.

Over time it became obvious that the satisfaction derived from stretching and preparing the hides, was incredibly therapeutic. Her ‘Possum revenge syndrome’ has begun to abate – although sadly there is no known cure for this psychological condition.

We’d love to hear your Possum stories. If you write to Ms Possum, she’ll publish them online, and send you a possy pressie!

To coincide with the launch of this new website, Possum New Zealand is now named Wear New Zealand. Why the change?

The company started out a whole 13 years ago by designing and making possum fur fashion and décor items along with possum merino knitwear.

We now manufacture so much more!!  We have branched out and currently design and make also in New Zealand Babylamb or Sheepskin, New Zealand Cow skin and imported leathers. These quality skins represent good value and can also be combined with possum fur to produce amazingly beautiful items that are unique to our country.  It's nice to know there is an artisan manufacturer left in New Zealand specialising in all that is natural. 

We've also just introduced an 100% cotton Kiwiana range - and more natural fabrics are in the pipeline.  

The brand of Possum New Zealand will still appear on all our possum products and is now just one of the many labels under the umbrella of Wear New Zealand.

We make & design our own ranges inhouse & occasionally use other local crafts people to bring you the finest New Zealand products.

This is now our 14th year of operation.

Buy from the manufacturers for factory-direct pricing and superlative quality

We make our website products ourselves! Yes, we have a massive workroom in CBD Auckland where we design, cut, and sew most of our goodies. 

So, when you place an order, we specifically build you a unique and sustainable product direct from New Zealand and direct from our workroom.

In a world of mass production, how refreshing to wear unique, hand crafted items made with care and attention.

We source from the very best of natural raw materials to produce a truly organic heirloom piece.

So deal direct with the actual manufacturers and receive premium quality at manufacturer-direct pricing.